In Nnewi, the occasion of Iri-ji ohuu (new-yam eating) is a cultural festival because of its significance. Nnewi people celebrate their usually at the end of August during which assortment of festivities marks the eating of new yam. These festivities normally include a lot of variety entertainment including the performance of ceremonial rites by the Igwe (King), cultural dances by Igbo men, women and their children as well as a display of Igbo cultural activities in the form of contemporary shows, masquerade dance, and feasting at a grand scale on a wide variety of food making up the menu of the Igbos.