Nnewi people celebrate their usually at the end of August during which assortment of festivities marks the eating of new yam. These festivities normally include a lot of variety entertainment including the performance of ceremonial rites by the Igwe (King), cultural dances by Igbo men, women and their children as well as a display of Igbo cultural activities in the form of contemporary shows, masquerade dance, and feasting at a grand scale on a wide variety of food making up the menu of the Igbos.